Maps are no longer a by-experts-for-experts kind of entity. With the advent of web-based and interactive mapping technologies, the type of audience has kind of generalized to the level of a common man. A map reader is no longer a map reader but has become a map user. From a map designer's perspective, it is another step ahead to be able to reach that level. Here, I outline my viewpoint and the future directions for the field of interactive maps and visualization.